The New Strategic Brand Management: Advanced Insights and Strategic Thinking (New Strategic Brand Ma

The New Strategic Brand Management: Advanced Insights and Strategic Thinking New Strategic Brand Management: Creating & Sustaining Brand Equity

Jean-Noel Kapferer Author

 

Series: New Strategic Brand Management: Creating & Sustaining Brand Equity

Paperback: 512 pages

Publisher: Kogan Page; Fifth Edition edition (February 15, 2012)

Language: English

ISBN-10: 0749465158

ISBN-13: 978-0749465155

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Brand Communities for Fast Moving Consumer Goods: An Empirical Study of Members' Behavior and the Ec

Brand Communities for Fast Moving Consumer Goods: An Empirical Study of Members' Behavior and the Economic Relevance for the Marketer

Sandra Meister Author

Paperback: 320 pages

Publisher: Gabler Verlag; 2012 edition (April 7, 2012)

Language: English

ISBN-10: 3834940542

ISBN-13: 978-3834940544

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Designing Brand Identity: An Essential Guide for the Whole Branding Team

Alina Wheeler Author

Hardcover: 320 pages

Publisher: Wiley; 3 edition (August 31, 2009)

Language: English

ISBN-10: 0470401427

ISBN-13: 978-0470401422

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Advertising in the Age of Persuasion: Building Brand America, 1941-1961

Dawn Spring Author

Hardcover: 246 pages

Publisher: Palgrave Macmillan (November 8, 2011)

Language: English

ISBN-10: 0230116949

ISBN-13: 978-0230116948

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