Brand Communities for Fast Moving Consumer Goods: An Empirical Study of Members' Behavior and the Ec

Brand Communities for Fast Moving Consumer Goods: An Empirical Study of Members' Behavior and the Economic Relevance for the Marketer

Sandra Meister Author

Paperback: 320 pages

Publisher: Gabler Verlag; 2012 edition (April 7, 2012)

Language: English

ISBN-10: 3834940542

ISBN-13: 978-3834940544

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The Economics of Sports Broadcasting

Chris Gratton Author, Harry Solberg Author

Paperback: 248 pages

Publisher: Routledge; 1 edition (May 24, 2007)

Language: English

ISBN-10: 0415357802

ISBN-13: 978-0415357807

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