The New Strategic Brand Management: Advanced Insights and Strategic Thinking New Strategic Brand Management: Creating & Sustaining Brand Equity

Jean-Noel Kapferer Author

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  • Series: New Strategic Brand Management: Creating & Sustaining Brand Equity
  • Paperback: 512 pages
  • Publisher: Kogan Page; Fifth Edition edition (February 15, 2012)
  • Language: English
  • ISBN-10: 0749465158
  • ISBN-13: 978-0749465155
  • Avazak.ir Line9 تصاویر جداکننده متن (1)

  • Book Description
  • Adopted internationally by business schools, MBA programs, and marketing practitioners, The New Strategic Brand Management is the reference source of choice for senior strategists, positioning professionals and postgraduate students.  Over the years it has established a reputation as one of the leading works on brand strategy.

  • Editorial Reviews

    "If I had to use just one word to describe this book I would say it is comprehensive...it provides guidance through the entire branding process...No aspect of brand management is left untouched." 
    --Michael Baicoianu, Branduniq.com. 


    Jean-Noël Kapferer is an internationally recognized authority on brands and brand management. A Professor of Marketing Strategy at HEC Graduate School of Management in France, he holds a PhD from Northwestern University. He is also the author of The Luxury Strategy (Kogan Page).

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